Case Studies
Real Results, Real People
Every breakthrough you’ll read here is based on real work with real clients - professionals, creatives, and business owners who were ready to shift something big. These aren’t surface-level wins or generic testimonials. These are stories of courage, clarity, and powerful transformation.
​
Because this work is deeply personal, I honour each client’s privacy and choice. Read more about how I protect client confidentiality below:
Client Privacy & Confidentiality - No Performative Healing Here
Coaching is powerful work. It’s deep, personal, sometimes raw - and it deserves to happen in a space that feels safe, not performative.
​
That’s why I don’t make clients publicly identifiable, ask for testimonials, or push for LinkedIn kudos. If I ever share a story or breakthrough, it’s with full consent - or it's been carefully anonymised to protect your privacy.
​
Many of the people I work with - often professionals, creatives, or business owners (especially around 50+) - value their privacy. Some still carry hesitation or old stigma about seeking support in the first place. That hesitation is valid. And I respect it.
​
This work is for you. Not your feed. Not my marketing.
​
If you ever decide to share your experience, it’ll be because you want to - because it feels good, not expected.
01
Client Case Study: Ewan - Reclaiming Creative Identity
Ewan M., Age: 49
Profession: Brand Designer & Strategist
Personality: Deep thinker, introvert, creative, recovering perfectionist
Starting Point:
Ewan came to me feeling disconnected from himself, stuck in a loop of performance-driven work, chasing client deadlines, and numbing his own creative instincts. His language was heavy with self-censorship and loss of identity: "I feel like a ghost in my own life." He missed the part of himself that once believed in depth, slowness, and the honest imperfection of true creativity.
Coaching Process:
We began by offering him space to unload the week's frustrations without judgment - creating immediate relief and rapport. As the session unfolded, Ewan named what he truly wanted: To help others slow down, think deeply, and embrace imperfect creativity. But he had lost touch with how.
Through a combination of deep listening, anchoring gestures, and future pacing, I helped Ewan shift from passive longing to active commitment. Using his own gestures as a physical anchor for pride and freedom, we layered a future scenario: Him posting regularly, connecting deeply with his audience, and feeling "at home" in his work again.
Breakthrough Moment:
Ewan committed to writing his first post that very night and scheduling it for the next morning at 10:05 am - a specific time, chosen to make the goal real and actionable. The moment he imagined hitting "post" while anchoring his emotions with his hands and body was when his shift became visible: Self-belief returned.
Result:
The next morning, Ewan texted me at 10:05 sharp. His post was live.
His feedback after the first week: "I feel like I've stopped fighting myself. I'm writing more. I AM doing what I'm meant to do."
Ewan went on to embed this new habit into his daily life, pairing each published post with a self-acknowledgement ritual: Fist to chest, coffee sip, and a moment of pride. Three months later, his LinkedIn presence began attracting the exact kind of conversations and clients he'd dreamed of.
Coach's Note:
Sometimes success isn’t about massive overhauls. It’s about guiding someone back to who they already are, helping them remember their truth, and anchoring that state so it becomes unshakable.
This session with Ewan is the perfect reminder that the quiet, imperfect side of creativity is where the real magic happens.
Feeling a nudge? If something here resonates and you’re wondering what change could look like for you - let’s have a conversation.
02
Out of the Shell
Sarah M.
Client: female, small business owner, 40 years young
Characteristics: Introvert, Mom of two kids, unsupportive husband
Business: Health and Fitness Coach, second year
I met Sarah in a networking event, and had noticed, that she has a fantastic purpose, but wasn't showing off her passion and what she can do for others, and appeared defensive and retracted into her shell the moment someone asked questions.
​
After a 121, she quickly decided to work with me.
​
Her husband was unsupportive of her career and looked at it, as if it is "just a hobby". Her children, 12 and 14 years of age, adapted the same mindset - which then became hers as well.
​
It quickly became clear that that mindset was one of the biggest problems, why Sarah was stuck with her business and didn't get to where she dreamt of being. When people so close to us, and who we utterly love, tell us such things, our inner critics just love to adapt this for ourselves.
​
From the brand POV, Sarah had started out with "just some colours and a logo", which did not represent her or her brand, and did not attract the right clients for her. "Someone" had told her, to just do it herself on Canva and that will do.
​
Sarah booked me at first for a one-off session, in which we were already able to extract her initial Why - the desire to provide for her family, and to leave a legacy for them - and from there we took it further with my 6 months package, although we compressed the sessions into 1 1/2 months. Once Sarah became clear on what wasn't working, she was immensely determined to change things.
​
Once she acknowledged, that she needed to
- stand up to her family and tell them, what the business is about, and WHY she was doing it
- tell her family that this was important to her and they please respect and support this
- work on her messaging, and the looks of her brand
she achieved one milestone after the other, grew into the confident business woman she needed to be, and lastly, found her true Why:
​
She was doing it for herself.
​
She was doing it for herself as she acknowledged, that it was her time to shine, her time to step into her power, and claim her success. She found herself and became a stronger person, happier and livelier, and fed that energy back into her family and business. She's the proud and successful coach now that she always wanted to be.
03
Into the Light
Markus T.
Client: male, small business owner, 43 years young
Characteristics: Extrovert, old brand didn't sit well anymore, good self-awareness
Business: Visibility Coach, second year
I had known Markus for a wee while already, when he took the chance to create a new branding with me. I had thought this would be easy, because I knew him as very self-aware and as someone who knows what they want.
​
During the process of finding out his true Why, where he came from and what he wanted for his future, I discovered that - although he's an energetic, empowering human being - he was quite strongly blocked by his past.
​
During the logo creation phase of his new branding, it quickly became clear that he was riddled with fear of making the wrong decision, and he could not decide on a new logo, which then started to spiral him into questioning the whole process and if it was the right decision to do, and if it wasn't better to stay where he was.
​
I got back to his goals and started to tell him his own reasons why he was doing this, and where he wanted to go and what his dreams are, and also asked him some powerful questions to bring him back into the empowered mindset that his limiting beliefs wanted to supress.
​
After also telling him very honestly about what's going to happen if he doesn't decide, and what the consequences are - staying where he is, not moving forward - he came out of this fear state, made a decision and is now the proud and empowered owner of a brand that truly shows who he is and what he has to offer.
04
Breaking Free
Chris H.
Client: female, entrepreneur, 47 years young
Characteristics: Introvert, divorced, many ideas but no focus
Business: Niche sector with a new product idea, 4 years in the making
I met Chris at a women only networking event, and although she had a great new product idea, that hasn't been existing in this form yet, she got herself stuck in a rut as she hunted down every new idea that she had.
​
Her branding was all-over the place and inconsistent, and she had not sought for any professional help with packaging or brand design, as she was of the mindset that "I can do it myself and save money. It can't be that difficult to create that myself.".
​
She came to me when the realisation struck her, that there is a reason why other professionals exist, and she was angry with herself that she was in this mindset, and lost all the time because she thought she can do it herself.
​
What we discovered through our work together, though, is that she always fought for herself and was in the mindset, that she had to do it all by herself as no-one would help anyways, and there's nobody reliable out there.
​
In less than three month, we were able to adjust her brand to what she actually needed, and change her mindset in a way that she's now coming out of her own prison more and more and seeks for help where needed, and accepts help as well. She's already growing and broke a lot of the chains that held her back.