Case Studies
Not sure how it looks like, when we work together? Read my case studies below, and get an idea of what can happen.
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Names are changed to keep the privacy of my clients, because intimate and sensitive information was provided.
01
Goodbye, Self-doubt
John L.
Client: male, small business owner with one employee, in his late 50’s
Characteristics: Extrovert, no kids, loving family
Business: Exit strategy consultant
John had approached me online when he had seen my website. John already had a successful business, and had progressed through the first five years with much success, but he had reached a point where he started to doubt his capabilities as the next level of business was just not to be reached, no matter what he did.
He decided to look for a coach as he acknowledged that there must be something he’s blocking himself with.
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His goal was to gain clarity and find answers, as of why he couldn’t reach the next level in his business. He also wanted to get some useful techniques and tools to help him with his mindset and business activities, such as marketing.
When we started to speak, I soon realised that he had hit his glass ceiling, his upper limit. That is usually the state when the ego prevents us from getting to that next level, as that includes a lot of change – and our ego fears change like a saber-tooth tiger.
After we got to the root cause of things, we implemented a couple of strategies and outcome settings that allowed him to deal with his unhelpful thoughts and turn them into an accelerator for his success.
Further into our coaching sessions, we looked at his business processes, brand and marketing.
Business-wise he had some unhelpful, time consuming and “old-fashioned” methods of dealing with his non-existing CRM, invoicing, and bookkeeping etc., which we turned into more appropriate and helpful procedures that fitted his style of working and his business.
His brand was non-existent at that point, as he wasn’t utilizing it. In the end, we had established a brand strategy that helped him greatly in his marketing.
His marketing efforts were focused on unhelpful “Shoulds” that he picked up along the way, and his approach was undermined by self-doubt. We honed all his efforts in to what was best for him, overhauled his complete online presence and got rid of things that didn’t serve him and focused on what was beneficial and energy giving to him.
Within just three months, he had poked a hole into his glass ceiling. Within six months, he had broken through it and has reached the first small steps of the plan we put in place, to get him to the next big level.
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Upon asking John what we would say about having hired a coach: "Best decision I ever made."
02
Out of the Shell
Sarah M.
Client: female, small business owner, 40 years young
Characteristics: Introvert, Mom of two kids, unsupportive husband
Business: Health and Fitness Coach, second year
I met Sarah in a networking event, and had noticed, that she has a fantastic purpose, but wasn't showing off her passion and what she can do for others, and appeared defensive and retracted into her shell the moment someone asked questions.
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After a 121, she quickly decided to work with me.
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Her husband was unsupportive of her career and looked at it, as if it is "just a hobby". Her children, 12 and 14 years of age, adapted the same mindset - which then became hers as well.
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It quickly became clear that that mindset was one of the biggest problems, why Sarah was stuck with her business and didn't get to where she dreamt of being. When people so close to us, and who we utterly love, tell us such things, our inner critics just love to adapt this for ourselves.
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From the brand POV, Sarah had started out with "just some colours and a logo", which did not represent her or her brand, and did not attract the right clients for her. "Someone" had told her, to just do it herself on Canva and that will do.
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Sarah booked me at first for a one-off session, in which we were already able to extract her initial Why - the desire to provide for her family, and to leave a legacy for them - and from there we took it further with my 6 months package, although we compressed the sessions into 1 1/2 months. Once Sarah became clear on what wasn't working, she was immensely determined to change things.
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Once she acknowledged, that she needed to
- stand up to her family and tell them, what the business is about, and WHY she was doing it
- tell her family that this was important to her and they please respect and support this
- work on her messaging, and the looks of her brand
she achieved one milestone after the other, grew into the confident business woman she needed to be, and lastly, found her true Why:
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She was doing it for herself.
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She was doing it for herself as she acknowledged, that it was her time to shine, her time to step into her power, and claim her success. She found herself and became a stronger person, happier and livelier, and fed that energy back into her family and business. She's the proud and successful coach now that she always wanted to be.
03
Into the Light
Markus T.
Client: male, small business owner, 43 years young
Characteristics: Extrovert, old brand didn't sit well anymore, good self-awareness
Business: Visibility Coach, second year
I had known Markus for a wee while already, when he took the chance to create a new branding with me. I had thought this would be easy, because I knew him as very self-aware and as someone who knows what they want.
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During the process of finding out his true Why, where he came from and what he wanted for his future, I discovered that - although he's an energetic, empowering human being - he was quite strongly blocked by his past.
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During the logo creation phase of his new branding, it quickly became clear that he was riddled with fear of making the wrong decision, and he could not decide on a new logo, which then started to spiral him into questioning the whole process and if it was the right decision to do, and if it wasn't better to stay where he was.
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I got back to his goals and started to tell him his own reasons why he was doing this, and where he wanted to go and what his dreams are, and also asked him some powerful questions to bring him back into the empowered mindset that his limiting beliefs wanted to supress.
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After also telling him very honestly about what's going to happen if he doesn't decide, and what the consequences are - staying where he is, not moving forward - he came out of this fear state, made a decision and is now the proud and empowered owner of a brand that truly shows who he is and what he has to offer.
04
Breaking Free
Chris H.
Client: female, entrepreneur, 47 years young
Characteristics: Introvert, divorced, many ideas but no focus
Business: Niche sector with a new product idea, 4 years in the making
I met Chris at a women only networking event, and although she had a great new product idea, that hasn't been existing in this form yet, she got herself stuck in a rut as she hunted down every new idea that she had.
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Her branding was all-over the place and inconsistent, and she had not sought for any professional help with packaging or brand design, as she was of the mindset that "I can do it myself and save money. It can't be that difficult to create that myself.".
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She came to me when the realisation struck her, that there is a reason why other professionals exist, and she was angry with herself that she was in this mindset, and lost all the time because she thought she can do it herself.
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What we discovered through our work together, though, is that she always fought for herself and was in the mindset, that she had to do it all by herself as no-one would help anyways, and there's nobody reliable out there.
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In less than three month, we were able to adjust her brand to what she actually needed, and change her mindset in a way that she's now coming out of her own prison more and more and seeks for help where needed, and accepts help as well. She's already growing and broke a lot of the chains that held her back.